Out-sourcing an Email Marketing Campaign

Answered by:

Question:

Can a bank out-source an email marketing campaign? The program will be managed by a third party. This will be sent to non-customers within a branch trade area, using an opt-in email list.

Answer:

I don't know of any problems as long as the outsource fully understands the regulations for bank emailing.

First published on BankersOnline.com 12/06/10