Sporting Event Tickets - New Account Giveaway

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Question:

We would like to give away tickets to a sporting event to customers who open new accounts, but our compliance officer says that the value of a gift to a customer cannot exceed $10.00.

Answer:

There are many variables and regulatory issues surrounding bonuses. You would benefit by searching the forums (the Marketing forum would be a good start) for "bonus" or derivatives of this word. You may want to read the "Bonus on Accounts" article found here.

First published on BankersOnline.com 6/11/07