Survey Finds Many CEOs Involved in Customer Relationship Management

Many CEOs are making customer relationship management a priority, according to survey results released by Exchange Applications, Inc.

The survey queried more than 100 professionals attending a conference on relationship management. It reported that CEOs were actively involved in 42 percent of the respondents' CRM initiatives. The second most frequent answer to who was the most senior person involved was marketing vice president (19 percent).

Copyright © 1999 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 9, No. 1, 1/99