Innovative Marketing

When a consumer opens an envelope in a direct mail offering from a financial institution serviced by FMG Financial Services Division, they hear a complete audio commercial from the exposed computer chip inside the envelope!

They have also developed a video that is given or mailed to prospective home buyers, and a CD-ROM for brokers about the bank's products.

Copyright © 1999 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 9, No. 10, 11/99