Branding the Company as Confident

The new brand identity for Regions Financial Corporation is "Everyday Confidence." The words are meant to convey that the financial institution will be a daily part of customers' lives and will help them plan confidently for a future. The financial institution also wants to get across its commitment to everyday sound financial management practices and to the smooth merger of Unions Planters Corporation with Regions, which occurred last summer.

Copyright © 2005 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 15, No. 7, 7/05