We're getting ready for image statements. I need a sample letter to send to customers.
Thanks!
Gaynell

PM me and I can fax you what we have.

Although it's not a bad idea to review what others have done, resist the urge to simply adapt someone else's work to your purpose. Customer communications of this type are too important to allow yourself to simply appropriate someone else's ideas.

This announcement begs for a positive spin. Get your Marketing Mavens to enlist in the effort. Determine your message, understand what might be unique about your customer base, and write your communication accordingly.

Crafting an effective customer communication is like exercise. It's OK to get inspiration from others, but the perspiration needs to be yours.