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Advertising on Website

Question: 
We would like to advertise on our bank's website a new CD product. With all of the disclosures required, the marketing department is having a tough time fitting all the required disclosures on the ad. Can we use a link on the ad to take them to the disclosures, or do they need to be on the ad itself?
Answer: 

All of the disclosures can be "1 click away" (using a link). Refer to the Commentary to section 230.8(a)#9, which states:

"Electronic advertising. If an advertisement using electronic communication displays a triggering term (such as a bonus or Annual Percentage Yield) the advertisement must clearly refer the consumer to the location where the additional required information begins. For example, an advertisement that includes a bonus or Annual Percentage Yield may be accompanied by a link that directly takes the consumer to the additional information."

[Editor's Note: Regulation DD was recently amended (effective 12/10/2007), and the wording of the Comment David has cited is changed slightly. As you can see, there is no substantive change:

"Electronic advertising. If an electronic advertisement (such as an advertisement appearing on an Internet Web site) displays a triggering term (such as a bonus or annual percentage yield) the advertisement must clearly refer the consumer to the location where the additional required information begins. For example, an advertisement that includes a bonus or annual percentage yield may be accompanied by a link that directly takes the consumer to the additional information."]

First published on BankersOnline.com 12/03/07

First published on 12/03/2007

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