Best Banking Products For Email Targeted Marketing

Answered by:

Question:

What products lend themselves best to new customer acquisition with email?

Answer:

Typically, credit products are the easiest to promote with email. Savings products are rate-driven in every medium- so unless you’ve got a great rate, email will only help you fail faster.

Home equity lending is an area where there is huge promise for email marketing. The quality of email lists - and available demographic selects - get better each year. This means that more and more prospects can be reached by email, at lower cost.

First published on BankersOnline.com 11/5/01