Disclosures and Facebook

Answered by:

Question:

I need to know, if we do some subtle advertising on our Facebook page, can we just refer the fans back to our bank's website page that explains that product or do we have to do more with disclosures?

Answer:

Answer by Rick Wemmers:My experience has taught me that "selling" in social media is a bad idea.

Answer:

Answer by Dan Persfull:Advertisements on Facebook have to follow the disclosure rules just as any other advertisement would.

First published on BankersOnline.com 10/11/10