Effective Marketing

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Question:

We are getting ready to start a big marketing campaign. Which form of advertising do you think is most effective, print or TV/radio?

Answer:

The most impactful advertising media is network television, by far. Most banks however don't want to spend the proper budget or talk themselves into believing a weak cable TV schedule is the same. Wrong! Of course, if you know just who your best targets are for sale, then you might want to do direct mail, direct telemarketing or direct emarketing.

First published on BankersOnline.com 9/3/01