Answer:
There's some help in Supplement I (Official Staff Interpretations) comment 9 to subsection 230.8(a):
9. Electronic advertising. If an electronic advertisement (such as an advertisement appearing on an Internet Web site) displays a triggering term (such as a bonus or annual percentage yield) the advertisement must clearly refer the consumer to the location where the additional required information begins. For example, an advertisement that includes a bonus or annual percentage yield may be accompanied by a link that directly takes the consumer to the additional information.
The link to the page that has the other required information must be clearly identified as a link. The most obvious way, I suppose, is to label the link as "Click here for more information". The information should be only one click away from the page showing the triggering APY.
First published on BankersOnline.com 7/20/09
print
share