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Only the CEO is authorized to engage with the press

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Question: 
Our financial institution has a policy that restricts communication during emergencies to only the President or our CFO. Is this a wise practice?
Answer: 

The key question here is whether your CEO and CFO ever attend conferences together. If they do, what contingency plans are in place for the bank to function effectively during emergencies when both of these individuals are unavailable? The solution is straightforward: work with your advertising agency and select a Public Information Officer to work with them when management is unavailable.

Learn more about Barry Thompson's The 15 Worst Security Mistakes webinar.

First published on 10/08/2023

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