Answer:
Banks target market all the time. The questions is, does your overall marketing program reach out to all members of your community. If the answers to that is yes, then selected marketing pieces should not be an issue.
Postcard Advertisement to Targeted Group
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Question:
We are thinking of sending a postcard advertisement to a targeted group of individuals. The postcard does not state any rates, specific loan or deposit details. Just states that we are available to help with banking needs. We are concerned we are discriminating by having a target group of a certain age group and income level. Can you help me understand if we have to be concerned?
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