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Remote Deposit Capture? Pricing and Sales Strategies

Question: 
There are dozens of strategies being used to market Remote Deposit Capture, but what are the best strategies?
Answer: 

We spent hundreds of hours researching the best approaches and settled on three: retention: using Remote Deposit Capture to retain valuable customers; penetration: having the ability to sell and support more bank products to any given customer; and value pricing: providing a valuable service at a reasonable price determined by customer and product market value.

T. Houston Technology Group provides a full range of Remote Deposit Capture legal and regulatory documents, auditing work plans, marketing and training services for financial institutions. Since 1989, we have built a reputation based on technical quality and dedication to client service. Visit out Website at www.thouston.com.

First published on BankersOnline.com 8/20/07


First published on 08/20/2007

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