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Remote Deposit Capture? System Name or Tag Line

Question: 
Should banks create a name for their Remote Deposit Capture system or just use the generic name? What are the advantages of having a name for the system?
Answer: 

Brands and tag lines have long been used to help customers and prospects remember a company or product. Who will ever forget the "Got Milk?" and "Where's the Beef?" commercials. These tag lines will tie us to milk and Wendy's hamburgers for years to come. The same is true with Remote Deposit Capture systems. For more information go to www.thouston.com.

T. Houston Technology Group provides a full range of Remote Deposit Capture legal and regulatory documents, auditing work plans, marketing and training services for financial institutions. Since 1989, we have built a reputation based on technical quality and dedication to client service. Visit out Website at www.thouston.com.

First published on 08/20/2007

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