Say It and Show it?

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Question:

We are planning a home lending TV Commercial. Do we have to show the FDIC Member and Equal Housing Lender logos in the ad or is stating that we are an FDIC member and an Equal Housing Lender enough?

Answer:

Member FDIC is NOT needed on the promotion of loans [see 328.3(c)(12)].Saying "Equal Housing Lender" is only acceptable in radio ads. All visual ads must include the logo.

First published on BankersOnline.com 11/13/06