Answer:
Online banking has become one of the most "asked for" services that we now offer. I think traditional banking is here for a long time and should never be overlooked, but what we see at our medium size community bank is an overwhelming increase of our consumer customers using our online banking program. Commercial Cash Management Programs are becoming the next killer app however this product usually comes with a fee and some training and clever marketing. If your bank is stuck on traditional banking, you might be left in the cold. What you need to do is "think outside the bank"… and online banking is exactly where you should look.
First published on BankersOnline.com 12/3/01
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