Answer:
The time period for retention is the same as what you have done with traditional printed ads. In many ways you can be thankful there are no separate rules for e-retention as opposed to hard copy items. You need not save your web pages in printed form, but can retain them electronically if desired. You just need to be able to access them and show them to your regulator, if requested. Reg Z has no advertising retention requirement, but exam to exam is a common retention standard to prove compliance. Reg DD, the other major record retention requirement, says you'll keep ad documents for two years.
First published on BankersOnline.com 11/19/07