Answer by Richard Insley: If you advertise rates, you MUST disclose the APR. It is calculated by exactly the same method you use to compute the APR that goes on each disclosure form you give out when making a loan. If you see ads by other businesses that quote rates but do not include the APR, they are violating Reg. Z. Section 226.24 of Reg. Z contains the advertising rules for closedend loans.
Answer by John Burnett: There are also certain "trigger terms" that, if found in an ad for closedend credit, will require that other information such as the APR be disclosed.
The trigger terms for closedend loan ads are found in section 226.24(c) of Regulation Z. Among them are the amount or percentage of any down payment (applies only if advertiser is selling and financing), the number of payments or period of repayment, the amount of any payment, and the amount of any finance charge.
In my experience, the "number of payments or period of repayment" trips banks up often, since we love to advertise "30year terms available," for example.
First published on BankersOnline.com 11/3/03