Who posts on social media

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Question:

Our new marketing director believes we have to be on Facebook, Twitter and other social accounts, and believes having employees writing and making the posts will make us more transparent and friendly to our customers. What risks do we face with all-employee access?

Answer:

The risks are many, as there are many ways to post a comment and violate advertising requirements, be offensive, or contradict bank policy. There may also be HR and discrimination risks to address. You can mitigate those risks with a sound policy as to what should be included or excluded, but limiting who can post or at least having an approval process should be required. An approval process could cause a bottleneck and inhibit the spontaneity that characterizes many social media posts.

Learn more about Andy Zavoina’s Social Media Compliance Requirements webinar.