Bio:
Rick Wemmers is senior partner with BankMarketingpros.com which offers business development help to banks across America. Rick has more than 20 years of successful bank business development experience (large and small banks). His company provides ideas and action plans on how to build deposits, profits, market share and to invigorate the sales culture in your bank. Rick has written extensively on bank marketing topics and has been a frequent speaker at banking conferencees and seminars.
Areas of Expertise:
Marketing
Sales Training/Culture Building
Questions Answered
01/05/2004
We are getting ready to update our real estate collateral material. Where can I find current samples of the same, that other lenders are using to promote their services either as direct mail pieces or leave-behinds in model homes, etc.?
01/05/2004
Do you think it is possible to really build a brand in the banking business these days?
12/15/2003
Our bank shares nonpublic personal information with an unaffiliated third party with whom we have a joint marketing arrangement for marketing credit card accounts. Under the agreement we are required to provide them in an electronic format the names, addresses, telephone numbers and social security numbers of our existing customers for the purpose of allowing them to solicit our customer for credit card accounts. Are we allowed to disclose telephone numbers and particularly social security numbers without providing our customers the opportunity to opt out? Our initial and annual disclosures do contain the required verbiage that we may disclose all of the information we collect to companies that perform marketing services on our behalf or with whom we have joint marketing agreements?
12/15/2003
We are a small community bank that is being bought by another community bank whose headquarters is about a half hour from our offices. Our name will mostly stay the same for a couple of years and we will still hold our presence in our community. I've heard people talking out in the community about leaving as soon as the merge starts - so I'd like some advice on what we should do to try to keep as many customers with us as possible.
09/02/2003
I am looking for a good officer call program. Any suggestions?
05/05/2003
Are there any restrictions for national banks regarding soliciting consumers over the phone?
04/21/2003
Is there a source where I might obtain an sample advertising plan for a community bank?
04/07/2003
We are in the process of setting up the process that allows our customers to access their HELOCs via a Visa Card. The card is actually a debit card though - in that it first accesses the customer's DDA account. That particular DDA account is set up and used only for this process, and works in the following manner: The customer uses card that taps into a DDA account that has a zero balance. The account automatically advances the amount of the transaction into the DDA account. So the account is debited, shows a negative balance, which is then zeroed out by the auto transfer from the HELOC. My question is two fold: With this type of process is our card considered a 'credit card'? And if not, and it is considered an actual debit card, can we send cards to existing customers unsolicited?
04/07/2003
We are a financial institution that is planning to offer a promotion for home improvement loans. Along with the promotion we would like to have a drawing for some tools that will be displayed in our lobby. Customers who receive one of these loans will have their name in the drawing. Any laws or compliance issues that we should be concerned with?
04/07/2003
I want to advertise IRAs which can be either a nondeposit investment product or a FDIC insured deposit product. What type of disclosure is needed? If you put FDIC on the ad, it doesn't cover investment products?
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