Bio:
Rick Wemmers is senior partner with BankMarketingpros.com which offers business development help to banks across America. Rick has more than 20 years of successful bank business development experience (large and small banks). His company provides ideas and action plans on how to build deposits, profits, market share and to invigorate the sales culture in your bank. Rick has written extensively on bank marketing topics and has been a frequent speaker at banking conferencees and seminars.
Areas of Expertise:
Marketing
Sales Training/Culture Building
Questions Answered
09/02/2002
1.Strategy for ebanking 2.Products to made available 3.How to make ebanking a profit centre 4.How can one lower transaction costs using ebanking 5.ebanking model to be used? 6.Implementation plan for ebanking 7.way forward for ebanking
08/12/2002
In order to find out the level of satisfaction of customers in-branch, is it appropriate to ask the question of the customer at the counter? Or, what is an effective PERSONAL way to get customer feedback about service while at the branch? I am thinking of 1 open-ended question to ask.
08/12/2002
We are currently working on an advertisement which mentions a mortgage loan product, thus requiring the Equal Housing Lender disclaimer. Question: My marketing folks would like to depict the Equal Housing Lender logotype with their own "doghouse" version. Is this in compliance? In addition, do the words "Equal Housing Lender" need to be of a certain typeset/size?
08/05/2002
Do you know of any system that can effectively teach sales reps how to secure new B to B appointments with decision level contacts so that they can begin the educational sales process. I find that most do not know how to "sell" the appointment over the telephone, and they fail to generate enough new appointments on a weekly basis to reach their revenue objectives at month-end. Any suggestions?
08/05/2002
We are trying to encourage our customer base to use our stand alone drive-up ATM vs. a competitor's ATM located across the street in a convenience store. FYI: We are a small rural community. Customer are clearly going to choose one or the other!! Any ideas?
07/15/2002
Most bank products are commodities. Beyond "good customer service" How does a bank differentiate itself from competitors?
07/15/2002
I would like to market all our single service investment customers. In other words-send them a direct mail piece marketing other products and services. Is this possible?
07/15/2002
I am looking to go high tech in our bank branches. I have a PowerPoint presentation and was looking at maybe using flat screen monitors by the tellers to display the presentation or even have monitors mounted from the ceiling. Has anyone done something like this before? If so, what do you recommend and what type of costs did you incur?
07/01/2002
There are many ways to skin the marketing cat. How do you develop an integrated approach to marketing whereby most bank functions take ownership in the success of markeign and sales?
07/01/2002
I'm interested in programs to improve customer loyalty. What are some approaches/programs available?
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