Support via Multimedia Channels

Washington Mutual, Seattle, has teamed up with StartupNation, a multimedia company that has created advice programs geared toward small business owners. The multimedia company uses print, broadcast, online access and other events to feature small business experts Jeff and Rich Sloan, who attempt to educate in an entertaining way. Washington Mutual will sponsor the Sloan brothers' one-hour radio program, as well as "Small Business Blasts," 60-second radio spots that highlight key business principles. Washington Mutual's business customers also will have access to the StartupNation Passport, which provides tools such as webinars, e-newsletters, vendor discounts and information, and telephone coaching from the Sloan brothers.

Copyright © 2004 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 14, No. 4, 7/05