Use Privacy as a Promotional Tool

There are plenty of things that banks have to do. Compliance is a long, long list. But that doesn't mean that you can't use compliance to the bank's advantage. Many compliance requirements such as privacy can be used as a promotional tool. Consumers ask for privacy protections because they care about their privacy. So, take note of this concern and use your privacy policies as a sales tool. Market your privacy policy.

Copyright © 1999 Compliance Action. Originally appeared in Compliance Action, Vol. 4, No. 13 & 14, 11/99