If the entire advertisement is in Spanish is it okay for the Member FDIC and Equal Housing Lender Logo to still be in English?

There is a requirement that if you use the FDIC disclosure in an ad in other than English, the FDIC must approve it. Your question is if this and the EHL may be in English when the rest of the ad is in another language. I would believe that you could, especially if you use the FDIC logo instead of the "Member FDIC." The FDIC logo and "house and equal sign" are easily distinguishable. If you were in China and saw red lettering with a large golden "M" (with nice arches at the humps) above it you would recognize that as McDonalds.

I do not believe that you would be subject to any deceptive claim if this were not in the same language as the ad content. These are protective disclosures, not something like a hidden fee that would have a cost to the customer.

Thanks.

Also we recently had exminers in who told us our FDIC logo on the website was outdated. For the life of me I couldn't find anything different. Does anyone know if the logo changed and where to get it (I know the signs in the lobbies changed).

Regarding ads in Spanish: Have you considered the possibility of a 'back lash' from your english-speaking customers who see your ad in Spanish?

Marketing had the same ad in both English and Spanish. However, that is something to keep in mind.

Thanks,

The logo for the web can be found on FDIC Connect. Whoever in your bank has authority to sign into FDIC Connect can go and have the logo e-mailed to you in just a matter of minutes.