The financial institution I work for just acquired a couple of banks in a different assessment area. A series of the acquired branches (located in upper income census tracts) are within a single MSA, so after looking at the lending data that is available for these branches, we have delineated an assessment area. Now the kicker, the acquired bank’s target client base are upper income, commercial customers. However, they were more than willing to accept these customers’ personal accounts. This results in little HMDA lending (primarily for investment purposes) and any conventional residential mortgage business was referred. The question is how can we serve the LMI individuals in the assessment area?
If conventional mortgages are referred, is this a mitigating factor? Also, there is a high poverty level in the MSA, would that be a mitigating factor? I truly want to serve all consumers at these new branches, but based on locale I cannot see LMI customers wanting to patronize these branches.