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#1460829 - 10/28/10 05:11 PM Social Medai Resources
Paris Offline
100 Club
Joined: Dec 2005
Posts: 173
Honolulu HI
Would anyone be able to direct me to resources that may be available regarding Social Media, more specifically . .Facebook, Twitter, etc. Our Marketing department is interested in starting some sort of social media network and this is very unfamiliar territory for me. Are there compliance issues I need to be aware of?

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General Discussion
#1461136 - 10/28/10 10:00 PM Re: Social Medai Resources Paris
dcl1963 Offline
100 Club
Joined: Feb 2006
Posts: 178
LA
Nothing I'm aware of except including appropriate disclosures, memer FDIC, other standard discloures if you advertise a product. We are reviewing just as we would a printed ad. Also monitoring daily for any complaints, "status" or "tweets" about the Bank.
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In God we trust, all others pay cash. . . Jean Shepherd

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#1461201 - 10/29/10 12:40 PM Re: Social Medai Resources dcl1963
Bob The Banker Offline
Platinum Poster
Bob The Banker
Joined: May 2010
Posts: 958
Make sure you do a risk assessment.

Social Media has a VERY HIGH reputational risk.

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#1461238 - 10/29/10 01:34 PM Re: Social Medai Resources Bob The Banker
MoneyMaker Offline

100 Club
MoneyMaker
Joined: Dec 2000
Posts: 215
Atlanta, GA USA
There are some serious legal concerns....privacy, idenity theft, etc. with social media. Selling is also frowned upon by participants. It is very time consuming and rarely if ever profitable for the bank when all the costs are considered. Use the search function of social media and set up a Google Alert for your bank's name and see just how much your bank is even mentioned before wasting any more time. I feel it is best looked upon as another form of public relations and usually requires giving away stuff or money to work. If I were your CEO I'd ask if there wasn't something else more profitable for the bank from your time and efforts.
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Short cuts to bank revenue growth and higher employee happiness.

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