To cinch it TMatt, you could look at the incomes of the borrowers, and if they are lower than 80% of your median family income for the MSA, you have a real shot at presenting the programs you have as being used primarily used by LMI.
You might want to compare your low minimums to your competition as well.
You could beat us up pretty bad, we only offer credit cards as alternatives to low dollar loans.
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Societies that do not find work in and of itself "pleasing to God and requisite to Man," tend to be highly corrupt.