The D&B data is questionable in my opinion. Having said that if you examine the County Business patterns business demographic data you will find that there are 22.7 million businesses that consist of only self-employed people. You also will find that there are 7.5 million "establishments" that employ people. Of those 7.5 million employers, 54.6% employ 1-4 people. So the overwhelming demographic shows that 26.5 million of 30.2 million businesses in the USA are really small businesses. The regulators assume they all rely on business loans to finance their businesses. But that is radically incorrect. I grew up in a small business family and I was a small business banker for years. Many of the smallest businesses finance their operations through consumer type loans including credit cards and home equity loans. These loans are not reflected in small business borrowing statistics and don't show up in the small business lending of banks. Given the overwhelming business demographic and the heavy reliance on non-business type of loans it is really misleading to compare the business demographic which is dominated by very small businesses, mostly self-employed people, to small business loan data. The small business demographic always far exceeds the volume of small business lending reported under CRA.
When they published their study about small businesses and small business finance the 4 Fed Reserve Banks who sponsored the study did not take this into consideration. I wrote to them and urged them in their next study to include data about these non-business loans that are widely used by many small businesses.
The problem with your results is not so much that you are very far below the business demographic as it is that you are very far below the reported small business lending penetration rates. Those should be your target for performance.
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