The only concerns I can think of is if the organization supports a limited section of the community, or conversely excludes (or makes it difficult) to include all, or for the customer side that you have customers that support other similar groups who want their fair share.
Our bank tried it once, and there was support, also requests to the branch management why their organization was excluded. It was a one time shot - caused more animosity that relief.
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Integrity. With it, nothing else matters. Without it, nothing else matters.