Sorry, I can’t find a specific site that says you can require it. However, in the past finance companies, and some banks, required CL&D on the loans to jack up fee income. Then the FTC (I think) jumped in and said it was an unfair & deceptive practice and required the disclosures that the borrower must sign or initial, basically to say they voluntarily chose to purchase credit insurance. I don’t remember any prohibition, other than possibly your state law as Bart mentioned, being put in place to prevent requiring it, just if the lender required it in connection with the credit transaction, they had to include it in the finance charge.
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The opinions expressed are mine and they are not to be taken as legal advice.