We had separate products but found that some customers traveled between areas and wanted the better deal from the other area, but could be serviced at what was their original branch.
By setting a standard as much as possible, it was easier on those of us who had to review everything and discuss it with the customers, like the call center. It was simpler. But as noted, you certainly can have different offerings and pricing.
_________________________
AndyZ CRCM
My opinions are not necessarily my employers.
R+R-R=R+R
Rules and Regs minus Relationships equals Resentment and Rebellion. John Maxwell