Customer Letters

Answered by:

Question:

Is a letter to a specific customer which tells them that they have been preapproved for a loan under the terms listed not an advertisement? So, use of triggering terms does not require the additional information?

Answer:

That is correct. A letter to a specific person/borrower regarding a negotiation of rates/terms isn’t a commercial message and therefore not subject to the advertising requirements.
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Advertising Compliance