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Online Banking Demographics

Question: 
Has anybody collected any demographic data on online banking customers? Is there a particular age group, education level or customer type which is more likely to use this technology?
Answer: 

Answer by D. Trent Fleming, BOL Guru
Corporate accounts and younger professionals are the main targets right now.

Answer: 

Answer by Barney Lehmbeck, BOL Guru
A study done by Unidex, an Atlanta, Georgia company, found that Generation X respondents exhibited the most favorable responses concerning online banking, followed by Baby Boomers. These respondents were skewed toward more advanced (higher) education levels and were employed in, primarily, white collar or professional occupations.

First published on BankersOnline.com 2/5/01
Copyright, 2001, BankersOnline.com.

First published on 02/05/2001

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