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Recognizing elderly customers

Question: 
Who is an elderly customer?
Answer: 

Most banks offer “senior” banking programs to customers age 50 and older. Once customers reach the age of 62, they become a federally protected class. Among the most vulnerable consumers are those who are socially isolated, have poor physical health, and experience cognitive impairment.
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Learn more about Susan Costonis‘s webinar
Who’s Stealing Grandma’s Money? — Elder Financial Exploitation

First published on 02/17/2019

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