Product Development Launch
09/03/2001
At what point during a new product development do you announce to your customers that you have a new product? 4 weeks, 6 weeks, 2 months?
Rick Wemmers is senior partner with BankMarketingpros.com which offers business development help to banks across America. Rick has more than 20 years of successful bank business development experience (large and small banks). His company provides ideas and action plans on how to build deposits, profits, market share and to invigorate the sales culture in your bank. Rick has written extensively on bank marketing topics and has been a frequent speaker at banking conferencees and seminars.
Rick can be reached at rick@wemmers.com or (770) 565-8727.
09/03/2001
At what point during a new product development do you announce to your customers that you have a new product? 4 weeks, 6 weeks, 2 months?
09/03/2001
We are getting ready to start a big marketing campaign. Which form of advertising do you think is most effective, print or TV/radio?
09/03/2001
Our President wants to offer a new CD product that would have the interest rate on the CD change weekly depending on the success of our local college footbal team? Does anyone know if is this is permissible and how we could do this?
08/06/2001
Our Web site is in the process of being redesigned. Do you have some thoughts about what we should keep in mind from a marketing standpoint?
08/06/2001
We've gone through three mergers in the last six years. Our employees report that customers make a lot of snide comments about trying to keep up with our constant name changes. As a marketing officer, how do I combat this? Being the butt of jokes is bad enough, but the comments some customers are making indicate they have concerns about the bank's viability. The changes seem to make them nervous.
07/09/2001
We have a huge Marketing Customer Information File (MCIF) and I'm not sure where to start. What's the best way to use all this information to generate new business?
07/02/2001
We are a small community bank (under $250 million), with three locations. Are there customer relationshipmanagement tools that would be practical and economical for a bank our size?
07/02/2001
How can we get more customers to sign up for online banking?
06/04/2001
Many “experts” are touting the value of loyalty programs. Do you have any recommendations about them?
03/19/2001
We will be launching online banking in about 60 days. I would appreciate any ideas you might have for making our customers aware of it, promoting it outside the bank, getting people to try it.