How can I make Marketing follow compliance rules?

Answered by:

Question:

Being in Compliance, I feel like I’m always at odds with the Marketing department. How can I get them to understand how important the rules are?

Answer:

This is a great question! First, try to find common ground. You are on the same team for your bank, after all. Next, recognize you have different perspectives and bring different strengths and weaknesses to the table. Often, explaining the “why” behind a particular rule helps bring understanding and brainstorming for alternatives, with much better results than a hard “no”.

Here’s a great idea: Attend the upcoming webinar “Friends with Marketing: Managing a Winning and Compliant Marketing Program” together. The program specifically covers six Relationship Builders, full of soft skills that foster collaborative teamwork. Then it provides a thorough overview of all relevant compliance advertising rules too. Join April 6, 2023!

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Learn more about Rebekah Leonard’s Friends with Marketing: Managing a Winning and Compliant Marketing Program
webinar.