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In a study conducted by Monell Chemical Senses Center in Philadelphia, two areas of a store were scented with different odors. One had a floral aroma and the other spicy.

Buyer-Protection Checking is not catching on as quickly as leaders in the industry thought it would.

According to a recent survey by the Promotion Marketing Assn.

In each of my presentations to financial institutions, I try to get some feeling and opinions from those attending on what is wrong, or what needs to be fixed, in the banking industry.

Question: We had numerous calls about the credit card article ("Credit Card Numbers For ID", Vol. I, Num. 6).