Latest Operations - Internet Topics

Information on Email Marketing

06/13/2011

We are currently thinking about doing email marketing. We have collected email addresses from our customers when they have signed up for Internet Banking. We would like to use this information to send out marketing information on loans, dda accounts, bank events, etc. My question is do we have to disclose that we are going to be using the email addresses for this reason? What compliance issues do we need to be thinking about? Do we need to send out a opt out notice to give our customers a way to stop these notices? Is there some place that I can look that will give me more information on this subject?

3 Ways To Get More New Prospect Calls From Calling Officers

05/09/2011

Advertising Compliance for Facebook Advertising

03/07/2011

Is there a resource for advertising compliance when it comes to Facebook?

CAN-SPAM on Informational Messages

08/16/2010

When we have a planned internet banking outage, or when it goes down, we notify our customers via email. We do the same thing if a branch will be on holiday hours. When we send this email, is it a commercial electronic email message and subject to the CAN-SPAM rules?

Should Compliance Be Reviewing Officer Blogs?

07/26/2010

We have a couple of tech-savvy lending officers who regularly post to personal blogs. We have a policy requirement that their blogging must include disclaimers that they are expressing personal opinions only and not writing on behalf of the bank.However, occasionally they may mention a bank product or service ("My bank offers a 35-year fixed rate loan" appeared in one of the blogs last week). Can their blogs be considered advertisements with trigger terms and compliance issues for the bank? Do we have to control what they post?

The Minor is No Longer a Minor

05/24/2010

We have a savings account that was opened June, 1994. At the time, the account was styled as a minor's account. The minor never signed on the account. The only signer on the signature card is the father. The child is now twenty-one, and is doing internet transfers from the savings to his checking. I know we need to restyle the card. Can the father legally still sign on the account and withdraw money?

Internet Ads

05/17/2010

We use some abbreviated ads on our webpages, and things such as Google ads. It is almost impossible to put triggering terms with these ads. They are for loans and marketing does want some of the terms included which trigger additional disclosures. Do the triggered terms have to be included in the ads?

Writing a Business Development Plan

05/10/2010

I am attempting to write a business development plan. We are a small bank (five branches). The bank manager, our boss, wants it to consist of "how much" of "what" by "when". Is there a template anywhere that will help me? I've searched the internet, but most of what I find are business plans to start a new business. This plan is to develop and increase business in our branches.

Fiduciary Accounts & Bank Services - Liability?

09/14/2009

Are there any risks to the bank in offering services such as debit cards, telephone banking, and internet banking to fiduciary-type accounts such as UTMA accounts or rep payee accounts? I understand that state laws would apply, but aside from state laws, are there any liability risks?

Listing an APY in a link on the banks website

07/20/2009

Our marketing person is updating some of the links on our website and she was wanting to make some of the links to be:example: xxxxAccount pays you xxx%APYCan we mention the rate in the title of the link with the disclosures on the page when you click the link?