04/29/2013
We want to place a mortgage ad and use the following: If the interest rate is over 4.00% on your home loan, you may be able to refinance at a lower rate. Are there specific disclosures that would have to be made in this scenario or is it fine as is?
03/05/2012
If a bank targets a high net worth geographical are for a marketing campaign, are they up against any regs? Can someone define "Greenlining" please?
11/29/2010
Our website lists Equal Housing Lender (no house) and Equal Opportunity Lender. I advised that we just needed Equal Housing using the logo not the words and drop the other. I was told that a consultant said both were required. I find nothing to support that. We are a state chartered Fed member bank. What is correct?
10/20/2008
As a sponsor to a local high school football team, our bank was listed on the back outside page of the football program and handed out to the crowds at the stadium. Do the logo requirements still exist with a sponsorship in the same way they do with a normal advertisement?
11/19/2007
I work for a community bank and am fairly new to banking. I'm looking for an advertising "Bible." I've found some resources and thanks for everything you do, but haven't found anything that's all encompassing. Any help would be appreciated!
07/30/2007
Is it necessary to include the equal housing lender clause in all advertising, especially radio and television?
03/12/2007
This question is about placing an ad in the newspaper for commercial lending. I assume we don't need to have the FDIC logo in the advertisement, but do we need to state that we are an equal credit opportunity lender? Is there a requirement that says we must state that we do not discriminate on the basis of race, religion, etc.? We thought we would include it anyway, but we are having trouble finding where it specifically states that for commercial lending advertising.
03/05/2007
This question is about placing an ad in the newspaper for commercial lending. I assume we don't need to have the FDIC logo in the advertisement, but do we need to state that we are an equal credit opportunity lender? Is there a requirement that says we must state that we do not discriminate on the basis of race, religion, etc.? We thought we would include it anyway, but we are having trouble finding where it specifically states that for commercial lending advertising.
01/15/2007
I was in a marketing meeting and someone mentioned that we needed to be careful of discriminatory practices especially when it concerns "human model" advertising. I’m a newbie in this area. Can someone please explain what this means?
07/10/2006
Does the "Equal Housing Lender" logo have to be in a particular location or a particular size on a handout? What about a poster?